The Network Marketing industry has been around now for over 50 years. Do we see it as evolving and growing, or has it had its day?

Network marketing is simply direct sales, just one of the methods of marketing products and services. In many countries, Network Marketing is regulated by The Direct Selling Association. It is not a scam, scheme, pyramid or ponzi industry. Network Marketing or Multi-level Marketing (MLM) is a sensible way of getting product directly to the consumer, and a legitimate way for those doing the marketing to get paid. This is one of the simplest ways to earn a residual (passive) income.

Network marketing is one of the most rewarding home business opportunities today. The opportunity for success, happiness, wealth and freedom in the foreseeable future in Network Marketing is staggering. This business model has been around for over 50 years, so needless to say things have evolved since then. Our new technologies have unlocked the doors to a simpler business model that allows our modern communication and commerce systems to do a lot of the work for us. However, understand that Network Marketing is simple, but not necessarily easy.

MLM or network marketing is when you actually recruit other sales people into an organization or down line in order to sell products. And you as well as your recruits get paid on the amount of sales made. The products involved can be anything from tangible goods such as nutritional products, household goods, telecommunications services, self-education and internet tools just to name a few. The magic happens when you get the snowball effect, and others recruit people too. You can then end up with a large group so lots of your product is sold. Remember that nowadays you generally do not have to handle the product yourself, it can go straight to the customer if you wish. Even better are digital products and online services, so no delivery is needed at all. The customer gets their product instantly, very important in this age of instant gratification!

One of the key things to realize when choosing a company is to go for one with a product that is consumed on a regular basis, so you can get a recurring monthly sale. So nutritional supplements, or tools you need to use for an on-line business, or new educational materials mean that you get paid each month. And there you have your residual income. Very nice.

So the business of Network Marketing is growing, with more and more people looking for their own home based business. With the way the business world is heading, more job uncertainty, downsizing etc, people are realizing that they really do need to take care of their own future. It is no use relying on an employer or government to do this.

Network Marketing is becoming more widely known as a legitimate way to do business. Network Marketing is attracting people from all walks of life who have been able to build home businesses that generate unlimited earning potential, particularly with the advent of the internet and the amazing communication that this has opened up for us. For many, the chosen path to achieve freedom and unlimited income is online network marketing, or online MLM, as some people call it. Doing business online is one of the ways for you to earn income while staying at home.

This is important, because it really does allow you to do all your work from the comfort of your home. Traditional Network Marketing involves holding meetings in many locations, whereas nowadays we can teleconference, video conference, use web-casting technology, talk on Skype for example. You get the idea. Of course, you can go out and meet people if you like, attend company conventions, go to listen to expert speakers. This is your own choice. The point is that you can really do business from home. I love this because I get to stay home with my family.

So Internet based network marketing is a potent recipe that can lead to your financial success.

Whilst building your business on-line, you can also take advantage of the marketing tools and systems that are available. By becoming an affiliate marketer, you can purchase a tool, become an affiliate for free, and sell that product to others for a commission. This opens up another potentially huge revenue opportunity. There is a vast number of systems, list building tools, traffic generation tools, advertising methods and advice available.

Making a decision on the purchase or use of software for a direct selling or network marketing company can be a difficult process. There are many offers on the internet for software or other programs that can help you build your network marketing team downline.

The future of Network Marketing has no boundaries. Get started today and take control of your financial future. The Internet has connected people globally and this network is definitely the best marketing medium of today and also of the future. There are approximately a billion people with global access to the Internet, with millions logging on each day, and this number is growing fast.

The Influence of Baby Boomers is recognized as very significant, and their wants and needs are driving huge growth in certain industries, including health and wellness as well as financial services, personal development and investment. Future trends are lining up worldwide for network marketing to continue growing exponentially in the new millennium.

Network marketing is one of the most rewarding home business opportunities today and is considered the marketing strategy of the future. The opportunity for success, happiness, wealth and freedom in the foreseeable future in Network Marketing is staggering. Network Marketing is magical, but it isn’t a magic bullet. As with all things, success takes time and effort as well as patience. The Internet and Network Marketing is a great strategy that can quickly build your online home business.

To find the best home based business ideas and

opportunities so you can work at home visit:

http://www.bizrazz.com

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Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional offline marketing methods. With the millions of people worldwide getting online each day and there are more people getting an internet access every day, there’s an enormous opportunity for an internet home business marketer to start working from home and promote his products and generate huge income online.

However, merchandisers are not the only ones who can benefit from online marketing. As the home business industry is booming nowadays, it provides great opportunity as well to individuals as affiliate marketers working from home. In affiliate marketing, an affiliate marketer doesnt need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.

The key to an internet home business marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no ‘best affiliate marketing program, as one program might make one internet home business marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.

But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of internet home business affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.

Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced internet home business marketers. However, be wise enough to weigh their ideas before you buy them.

The Internet home business affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested internet home business affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an internet home business affiliate marketer your goal is not only to make visitors of your site click the link to the home business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the home business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Another is the internet home business affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don’t only show how good the internet home business affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.

If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose internet home business affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that internet home business affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.

Take down all the advantages and disadvantages of each internet home business opportunity you are considering so you can clearly see the difference among your options; then later, compare the advantages of the opportunities with your own checklist. Take time to gather all the info you need to choose the right opportunity. Remember an informed choice is the best choice.

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Good quality MLM leads are the key to a successful network marketing or MLM business. These leads contain the contact information of people who are interested in starting this type of business for themselves. Not utilizing MLM leads could mean the end of your network marketing venture.

The keys to a profitable MLM business

As important as MLM leads are to your network marketing business, they are not all that is needed for a thriving venture. The term multi-level marketing means that you earn a cut of the sales that are made from the people that you bring into the company. These people are called your recruits. Therefore, recruiting must be a high priority for your personal business to thrive and grow. Using leads will help you to get good recruits, people who can then duplicate the process, thus adding another level.

As your down-line of recruits begins to grow, it is important to show them how to use their MLM leads to their best advantage, as this ultimately helps you also. If some of them seem less motivated to recruit for themselves, it will be your responsibility to get them motivated. You can offer to an incentive for the most recruits in a month or offer to share your leads if they are trying, but just running into dead ends. It is important not to lose hope in any of your recruits. Remember – they want to succeed, just like you do.

Since most of your recruits or future recruits will have been obtained through the use of MLM leads, it is imperative that you find ways to keep them connected to the reason that they wanted a network marketing business. You will need to establish relationships with them, as well as show them how to duplicate these relationships with their own recruits. Get them to trust you and what you are telling them. They won’t be effective if they don’t believe you.

How to use MLM leads

If you prefer to use a service to supply your MLM leads, you must be prepared to work those leads very quickly. This is information that is time sensitive and the respondents may sign up with someone else if you are not quick enough. Your timeliness in contacting these people will directly correlate with your down-line size.

One of the best ways to get someone interested in your offer as opposed to the others that are out there, is to make the first conversation mean something to them. Get them to tell you why they are looking to start a network marking company, what is their motivation. This is the key to getting them on board with you. It is also important for you to decide if they are worth your time and energy. You will need to know what type of an income they are looking for, the hours they are willing to work if they can commit to this type of venture.

The Cons of MLM leads

As with anything, there are pros and cons to buying your leads. The best MLM leads that you can get are called real leads. These are from actual people who have filled out a form or some type of questionnaire. This is opposed to buying what is essentially a mailing list of names and addresses of people who may or may not be interested in what you have to offer. Read the fine print before you hand over your hard earned money – know what your are getting.

It is important, also, to know how many times a lead has been given out. If you are using an MLM lead that has been recycled a number of times, you may actually be met with anger as opposed to a person who is interested. This is because they may have already been called a number of times and offered this or a similar opportunity.

Summary:

It is important to realize the importance of good leads, to work them and to teach your recruits to do what you do. It is also important to know what you are getting when you decide to buy these leads, sometimes you really do get what you pay for.

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People jump out of one business and into another as if they are changing buses or trains on the way to work. This is the world of MLM.

When someone starts a traditional business venture (not referring to MLM or online businesses), they have a 95% chance of failure already stacked against them. With these odds, do you think they go into their venture ready to accept failure? Absolutely Not! They want this so badly but it is extremely difficult to get a traditional business off the ground.

Into the arena enters MLM and/or other online home based businesses. You see people jump in and out of business opportunities within weeks if not days and they are off to something new. What is the difference and why does it appear that failure is accepted in Multi Level Marketing? Think about this for a moment: The Greatest Loss Due to Failure in MLM is the Loss of Self Esteem.

It hurts when you have to admit failure. Your Pride is damaged and your ego is deflated.  Am I right?

In MLM, it is easy to walk away and leave your money on the table. You will hear comments like: It didn’t work for me, It’s only $300, I didn’t like the company, etc. We talked with a gentleman the other day that told us he was in this particular program for a year but hadn’t started working it. He also did not take advantage of the company’s product and we figured he already spent at least $2500.

Most people are not prepared to succeed in business. This is due to being trained to become an employee as opposed to an entrepreneur. We are so use to being told what to do and how to perform task that we do not know how to run our own business. I’m not referring to the day-to-day management of our business as much as the mental mindset of being our own boss.

When we fail to achieve instant success as we hear from the leaders in our industry, we begin to back off until we are no longer working the business. Eventually our business falls apart or just fails to thrive and we go off to find something new. With each failure, we walk away sooner and we put in less effort than we did previously. This is how we protect our ego. We treat our online activities as if it were a game.

It is time to move on and stop playing games. There are 3 things you need to do.

1. Identify your goals and determine if your opportunity will help you meet these goals.
2. Find a marketing system that will work to effectively market your business opportunity.
3. This is the most important item! You need to constantly work on the most important part of this system- You! You have to constantly work on developing yourself professionally and emotionally.

Most people do not fine-tune their goals (frankly, I’m weak in this area as well). Your business opportunity has to be a fit for your goals. Is it possible for your business opportunity to meet your financial goals through your compensation plan? Is this realistic?

Is your marketing system effective for your business opportunity? There are as many marketing plans, systems, methods and programs as there are business opportunities. Be very careful with your marketing efforts and expenses. Before you spend your energy (time) or money, make sure the marketing makes sense.

Most people that attend Business Colleges will study for 4 or more years just to go and work for a company as a business manager. What makes you believe you will be an instant overnight success as an entrepreneur when your only training is by the seat of your pants? I remember a mentor once stating, “I can tell you how successful a person is by the books he/she has read.” If you are not listening to successful people or reading positive mental attitude books, what are you doing to improve yourself?

One of my favorite authors is Napoleon Hill. Of his many books, “The Master Key to Riches” often comes to mind in a discussion of improving one’s mental strengths. I will leave you with a summation of the Master Mind Principle from Napoleon Hill:

“THE MASTER MIND.
Through the application of this principle one begins to experience a new and a greater sense of power which is not available to the individual mind, as it bridges one’s personal deficiencies and provides him, when necessary, with any portion of the combined knowledge of mankind which has been accumulated down through the ages.”

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Would that help your network marketing business? I think so, don’t you?

First things first:

Who is your target Market?

That’s right, business builders.

People who already buy or use your product or service, or one just like it (ie Network Marketers, or future existing customer base)

People looking to start a home based business (Biz opportunity seekers)

People actively seeking info about your specific opportunity (looking for successful team, system, etc)

Product Customers

People who already are buying or using a related product or service

People with a problem who are looking for a solution

People looking for your specific product by name

Bring People into Your Pipeline..Your Marketing System

Learn how to Build your core asset – Multiple Lists that includes all that do NOT buy or sign up immediately.. this is 90% of all 1st time visits to your ads..do not waste these leads

• Start to Advertise to one (1) of the target markets above, first, then you can grow later (Free or Paid)
• Capture Name and Email of visitors to your ad. (Your Own Capture Page is Mandatory)
• Educate, and build a relationship (Need an Autoresponder to automate, and send broadcast Emails)
• Retail a product or service related to your target niche (Test low cost items, info products to build trust)
• Backend/MLM Promo (Upgrade size of sale, course, MLM product, auto ship etc)
• Residual Income (This is the extra cash, your primary business opportunity)

Trying to email individually will bury you the more successful you get. Trying to start out recruiting to your MLM directly will likely frustrate you, and probably NOT be profitable for a long time.

You will notice I never mentioned advertising your business directly. This is all about marketing your core asset..YOU.

You will waste your time and money sending traffic directly to your company provided website.. You might get an accidental customer or request for info, but you have no idea who actually goes to the site, or how many, well you get the idea, right..

Think of your business as “YOU, Inc”, with your MLM as just a single part of “YOU, Inc”

MYTH: You have to be a computer expert. Not so, there are some basic skills but they are all learnable. Can you type, and use a word editor? If so, there are lots of free tools to get you started.

Just like you, when I started out 2 years ago trying to do exactly what my MLM uplines taught me. I was a good student, calling my warm market, making a list of everybody I know, pounding the phones with lists, buying leads, genealogy lists, attending meetings, conventions, etc etc.

But in my heart I knew I wanted to build my business on line with today’s technology, and most if not all, MLM companies do NOT teach how to do that.

I recently discovered a “fully funded sponsoring franchise system” that allows me to get all of my advertising cost paid for by using a couple affiliate programs to fund my marketing campaign. I now am able to drive thousands of people to my website every week and don’t spend a dime! This has been a secret that was closely guarded by many internet marketing gurus.

I hope this helps you in your thinking about your MLM (Network MARKETING).

Yours in Success,

Travis Rule

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Network Marketing or MLM is one of the most rewarding and fun businesses you could ever be involved with. MLM before the Internet was a business of finding people, building relationships and teams. It meant that leadership was critical to building a successful business. Things happened more slowly. Loyal relationships strengthened with time.

The reality of the Internet with the power of communications, speed and information overload is a challenging environment. The basic principles of Network Marketing or MLM is one of the most rewarding and fun businesses you could ever be involved with. MLM before the Internet was a business of finding people, building relationships and teams. It meant that leadership was critical to building a successful business. Things happened more slowly. Loyal relationships strengthened with time.

The reality of the Internet with the power of communications, speed and information overload is a challenging environment. The basic principles of building a network marketing business are still true, however the rules have changed! In my experience there is a new MLM appearing on the Internet almost daily! Well, maybe not daily, but its close. If its not a new MLM it is a new something else a tool, a report, a special one time offer, a not to be missed opportunity of a lifetime that you have to get NOW!

You know what I mean! How do you know what you should pay attention to, and what you should just delete from your inbox? Let’s focus on businesses.

When you peel away the hype, what you find is that if you apply the same selection criteria to choosing a business for online as well as offline offers, it is so much easier to make decisions on what to join, buy or promote. In my experience there is a new MLM appearing on the Internet almost daily! Well, maybe not daily, but its close. If its not a new MLM it is a new something else a tool, a report, a special one time offer, a not to be missed opportunity of a lifetime that you have to get NOW!

You know what I mean! How do you know what you should pay attention to, and what you should just delete from your inbox? Lets focus on businesses.

When you peel away the hype, what you find is that if you apply the same selection criteria to choosing a business for online as well as offline offers, it is so much easier to make decisions on what to join, buy or promote.

Now here’s the thing. Darren Falter, an independent analyst and author of the book How to choose a network marketing company gives very useful advice. It goes like this.

The 21st century is upon us. This is the information age. Hype is out and information and facts are in. The criteria for selecting a company are: the product industry, timing, compensation plan, the company management, and what is special about the product.

Now there is a whole book written on this, so I’ll just expand on the timing part: Darren Falter’s conclusion is Experts agree that selecting a company in the start-up phase is extremely risky. Although there are some terrific rewards associated with being one of the founding distributors in a network marketing company, the risks seem to outweigh the rewards. The same exciting growth can be experienced by selecting a company in the momentum phase (this is has got past start up and is in strong growth), but at this point the risk is significantly reduced. As network marketing continues to evolve, distributors will realise that getting in early will become less and less important. An entrepreneur’s primary concern will be selecting a company that has long term stability, not short term flash in the pan profits.

Thousands of new Network Marketing companies launch every year thanks to the Internet. You can literally start your own company from your bedroom if you want. If you like to join new things, you will find plenty. Just remember that you are taking a risk with start-ups. 95% of new businesses fail. You are risking your money, your time and your reputation. As well as missing out on building a solid business with a well established company.

Having said this, if there is a new business that has a product that will benefit you and the cost is pretty low, then there is not a lot of risk in getting involved. Sort of a try it and see approach.

However, if this is going to be your focus, your business and you way of changing your life, check it our properly.

So my advice is this. Evaluate the company, the management, the product, and how long the business has been operating. Then decide if that business is right for you. There are several really fantastic companies out there; these are businesses that have a track record of success, products that everyone needs, and are paying out a lot of money to their business members. You can check out my recommendations here

http://www.bizrazz.com

So the best thing to do is find what is right for you and then take action. Remember that you get paid on results.

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One of the things I encourage people to do when they start out online is to quickly create a plan of what they want to achieve. A vision for your business is better, but not everyone is ready for a vision. Even a plan for the next six months will help you to focus on what you want to get done.

The internet offers an opportunity to reach a wide market if you are effective, and your “shop” never has to close. It will be open 24 hours a day, 7 days a week to anyone that chooses to visit.

Not only is the potential for customers huge, but the number of areas you can focus on online is also huge, and whilst I will not be covering them all in this article I wanted to give you a flavor of some of the things you can do.

Affiliate Marketing - This involves you selling the products of a supplier. Its one of the more popular things to do when you start out online because you don’t need your own product, and many affiliates don’t own their own website.

When you sell goods on behalf of a supplier they give you a commission based fee - which varies but can be anything from 5% to 75% of the total cost of the product.

It makes for a great start because they take care of all the customer service and delivery of the product. The downside of affiliate marketing is the fact that you never earn as much as someone who actually owns the product.

Info-preneuring or Information Products - Information products are amongst some of the greatest products currently churning out money online. And anyone can create an information product. Imagine you know how to build a pond from scratch. That already makes you a lot more knowledgeable than me -the only thing I know about ponds is that they look great in my garden!

Maybe one person in a thousand will want to know how to build the kind of pond you know how to build.

Offline you can write a book about it but not many publishers will want to publish it (although there is self-publishing now!). because for a publishing company it’s just not worth the marketing.

On the internet though, one person in a thousand gives you a potential market of 340,000 customers. If you write a book and sell it online for just $10 per copy you could make as much as $3,400,000. All you have to do is tell people what you know-and tell them it’s out there. And that costs next to nothing.
If you love writing, or if you have work that you have tried to get published and failed, this may be a great alternative for you.

Niche Marketing - Now you have your information product on how to build a pond, this is called a niche market. You are not talking about knitting, or how to improve your golf swing so you will not want to market to those people.

Niche marketing is basically marketing your website to a particular market. Once your pond ebook is selling well there is nothing to stop you putting up another website about improving your golf swing, or looking after your new hamster. You just decide on the product, create it and put up a website. But again, you must first do some research into what people want if you really want your site to be successful.

It pays to focus in on one particular niche because then people will arrive at your site knowing that you potentially have the product they are looking for. If they are then presented with 30 different products on different topics they will not hang around long enough to bother looking.

Membership Sites - This has become one of the bigger money earners. Imagine taking everything you know on how to build a pond, filming yourself as you build and then creating it into videos. Interviewing pond and fish experts and turning them into audio. Then putting all that information into a membership area where people pay to gain access. 2,000 members paying a monthly fee of $10 to get access to this membership site is a nice chunk of change! Your site could charge a one-off fee, a yearly fee or a monthly fee (or all 3!)

Google Adsense - Google provide adverts that can be placed on your website, when someone clicks on this advert you get money (don’t get any ideas about clicking it yourself, Google monitor that and ban you forever!). What has become popular is to have a site that contains articles on a topic, e.g. Looking after a kitten and the adverts will reflect the topic, so there may be adverts on vets, insurance, food especially for kittens, etc etc.

As this information site will help people they are more likely to read the article and then click on one of the adverts. Even better, if you have a product you are selling and you write the article, chances are people will then take a look at your product and buy it.

Google changed the way it reviews sites late July/early August 2006, which really only affected sites that were setup with the sole purpose of getting people to click on their ad link, rather than provide information. The key is to provide quality unique information that you have written yourself, not just a load of clickable adverts and you will be okay.

Network Marketing - Network Marketing or multi-level marketing (mlm) is an area that is well known offline as well as online. Amway is one of the leading network marketing companies, and now, there are a host of opportunities to get into online.

Network marketing works because it uses leverage. The more people you introduce and help them to introduce others the more money you make. The difficulty can be in just getting people involved and then keeping them interested enough to learn how to replicate your success.

But if you manage that, network marketing is definitely a great income generating opportunity. The key is to find a reputable company with years of experience, or a new company with solid backing both financially and in terms of the people who support the business.

Finally….

Turnkey Businesses - A turnkey business (also called plug-in) is a business that provides everything for you. You will usually be given a product, a website and/or some training/tools in how to market. Some turnkey businesses offer incentives to be paid if you recruit others to take up the opportunity.

This is a great way to get started because you have everything you need. It is definitely important to look for a company that provides you with help and support.
Read the rest of this entry »

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So you consider joining a home based business opportunity, or even joined one already. That’s great, but now starts the real battle – you have to promote your home based opportunity and have other people join your team. How do you go about doing that?

Well, here’s a list of 7 strategies you can use, online and offline, to promote your business:

1. Newspaper advertising – This is an old method, that still works great today. Think about it: people look for a job or a business in the newspapers. Besides, if you were able to persuade someone who is reading a newspaper to log to the Internet to see your business – than this person is a highly targeted prospect! – just what we want.

You can advertise your website, or a 1-800 number where you give people more details about the business.

2. Drop cards – this is a highly effective, many times neglected method of getting people to your business. Many home businesses will supply you with those drop cards you can print at your home computer or have printed in a professional print shop. Than, all you do is drop these cards at all kinds of places – shops, bars, libraries, the gum, offices, schools and collages, you day job office… just about every place you can think of that has people around it. A few of those cards will be picked up by interested people who will contact you.

3. Post cards – You can get hundreds of postcards printed for you (they will look like the drop cards, but will have a place for a stamp). Then, find a mailing list of business opportunity buyers, and mail them those postcards. You’ll note that I said” business opportunity buyers” and not
“business opportunity seekers”. That’s because buyers buy and seekers waste you time…

4. Pay Per Click advertising – this is an effective online strategy. Bid on terms like “make money from home”, “home based opportunity” etc. Try some of the smaller search engines – they cost less.

5. Free report – You can compile a free report in PDF format and start giving it away all over the net. People will treat you more seriously because the PDF will give you an “expert” status. Many more will join your team.

6. Write and distribute articles – Write articles about small businesses and home based income opportunity and distribute them to article directories all over the web. Many of these articles will be reprinted in more online publications, and gain you more exposure.

7. Blogs – you can write a blog, or a few blogs, about the subjects of small businesses and home based income opportunities. Your blog will gain more and more traffic over time and you will have more people to market your opportunity to.

OK, so now that you know about the strategies that will build your home based income opportunity – there is no time to waste. Start promoting today!

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The big players know “how to assess” a network marketing company, and the following three questions allow them to eliminate 95% of the companies they see:

1.Would I buy this product myself if I was not going to get a check?

Generally speaking, if the product is not one that you’d have any interest in, then your success is going to be weak. The key is personal passion. They find something that they can stay pumped and motivated about no matter what happens. They identify with the group of people for whom the product is designed. If the answer is no, they simply decline and look at another opportunity.

2.Would they pay that price for the product or service?

If not, it’s not likely that anyone else will either. They know that people are not going to automatically pay more for a product just because they might get a bonus check. Success in network marketing is all about getting the product to the end-consumer. Someone who actually wants it and is willing to pay for it. Without movement in sales, t he business will quickly fail and any recruits will bail within 90 days. And let’s be honest: the MLM industry is notorious for over-pricing mediocre products just so the company can pay out commissions. The product has to have a value that meets or exceeds the price tag. Otherwise, it’s a waste of time. The only people paying $4 for that bar of soap or $13 for that bottle of shampoo are the other distributors.

3.How many people are needed on the team to break even?

This is one of the most overlooked factors when selecting a company. Most people get so enamored by the pay plan chart and the dream of building a team of thousands of people that they never bother to do any basic 3rd grade arithmetic.

Any serious business owner knows how much money he has to bring in to make a
profit and he can tell you. 99.9% of network marketers have no idea.

And it’s easy to figure up. Get a pencil and paper and follow along:

Figure up how much it costs for you to operate your business each month. Product purchases, website, marketing, etc. This is your overhead. (Example: $400 a month)

Figure up the average commission you earn on an enrollment when someone signs up and buys the same amount of product you do. (if you get paid different percentages on different levels, take an average of your top three levels) This should be a dollar figure, not a percentage figure. (Example: $5.25 per person in your downline)

Divide the figure in step A by the figure in Step B. This is the number of people that you require in your downline to break even. (Example: $400 divided by $5.25 = 76 people).

Leaders know they should be able to break even on expenses with only 4-8 people on the team. The longer the team goes without earning profits, the more likely everyone gets frustrated and quits.

Here’s what the leader does locally:

Convinces a leader in another company of the superiority of his company and pay plan and markets to the other marketer. That leader brings most of his downline and suddenly there’s a new big player.

Sizzle Cards: Drops cards everywhere he goes so that every trip becomes a business trip to “distribute marketing materials” so even pumping gas becomes tax deductible. Those cards are so good that they get people to call the leader and he can brag about how he went to the top of the company in a hurry and by just doing what he teaches, that prospect can do the same. Sizzle cards, however, work great at any level in network marketing.

Here’s what the leader does online:

Uses a list already created by a successful marketer and does a joint venture with the owner, maybe even paying to sponsor the owner for the owner to recommend the program to his list of highly qualified leads. Lots of people join and the big player goes up the ladder.

The leader also has automated traffic going to his sign-up site, a web page so well designed that it converts and recruits like crazy. Anybody can set up their own fully automated traffic system and get targeted prospects just like industry leaders. To set your own up for free, just click here.

Those are the secrets of big dogs, they leverage. Leaders realize that their most precious asset is time so they use it getting the time and efforts of other people to pay off for them.

Can anybody do what they do? Yes, but it requires persistence, diligence, lots of guts, and determination. Start with what you can do on your own, get some awesome sizzle cards and generate automated traffic to your own website.

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Unless you have been living under a rock for the past 20 years, the MLM industry has a lot of accusations of underhanded sales techniques shoddy tactics and dishonest representatives.

As we have said before this is due to the early MLM/Network marketing representatives of the 1980’s and early 1990’s. They darkened the door to MLM, in its very infant years, with underhanded sales techniques evasive answers and downright lack of integrity.

How many times have you presented your opportunity to a potential prospect, only to have them rile back with a look of contempt and uninterested body language. If you are really lucky, you will hear the never-ending statement, with a down leering smirk ‘So what you are trying to flog me is Amway? Right’

Amway is a very good network-marketing model and a reputable company. Unfortunately, the damage done by some of their members who were pretty aggressive marketers, are still being felt today. If you have cold prospects, that did not go looking for you in the first place, you cannot expect a better outcome. If the prospects have not sought you out, then they are also going to be totally uniformed about the industry as a whole. These people will simply follow the flow so to speak, and only hear the bad reputation and feeling the MLM/Network business has.

Do not despair all is by no means lost, if you are new to the MLM business. There are more than ever before a multitude of high demand products and services being offered by reputable companies all over the world. These same companies offer outstanding rewards and benefits to their distributors. Systems have had time to develop and be improved upon, the income stream programs of today are the most powerful models the industry has seen. People now more than ever are making huge incomes. Read the rest of this entry »

Posted in: Mlm home business opportunity, Mlm network marketing business opportunity | Comments(12)