My partner and I have been involved in an MLM Home Business Opportunity for many years, and for most of those years, we’ve used “purchased” leads to build our business. By “purchased” leads, I mean those you buy from a lead company. Over the last few years, we’ve found that leads are not nearly as good as using the search engines. Read on to find out why they’re not as good.
Purchasing Leads
A purchased lead for an MLM Home Business Opportunity is a person who’s filled out a form on the internet asking for information about a home based business. A lead vendor has generated this lead from advertising they do on other people’s websites or from email messages they’ve sent out to people who’ve indicated they are interested in starting a business. The questions the person (lead) answers on the form are very general, and don’t usually ask for specific details like “what kind of business would you like?”
Anyway, so the vendor generates the leads, then sells them to the lead companies, who then sell them to the home business owners. By the time the home business owner receives the lead, it’s been at least 3 or 4 days, and sometimes weeks or months since the lead first filled out the form. The leads might even (usually are) shared with others or perhaps sold a few times, to different companies.
Look at this from the Lead’s perspective
Meanwhile, this person (lead) is either still looking for a home business opportunity, or perhaps they’ve lost interest because they’ve filled out so many forms. They may have received so many phone calls from all this activity and are just totally overwhelmed. In addition, none of the offers of opportunities may be exactly what they want.
Using the Search Engines
Nowadays, most people on the internet know how to type a few words into search engine, so they can find what they want. And, most of the time, the search engines come up with relevant information. So, this person (lead) may decide they’ll forget about all those people who’ve contacted them, and they’ll just type into google (or some other search engine) what they want.
Find exactly what they want from Search Engines
Maybe this person knows all the benefits of an MLM home business opportunity so they would really like to do that. He or she also likes the idea of marketing energy drinks, so they type in “MLM energy drinks” and arrive at your blog on energy drinks. You have this little advert on your blog, which leads to a site with your home business opportunity and a free tour they can take. They have a good look at everything, and because it’s exactly what they’ve been looking for, they join right away.
What happened to the Lead you Paid for?
All those different business owners who paid for two or three dollars for this lead end up with nothing. Why? There are probably two reasons:
- When this person (lead) filled out all those forms, he or she was looking for a home business right at that moment, but then they got bombarded with the information a few days or weeks later.
- The information they received wasn’t specific to what they wanted, it was very general. They may not want an MLM business or they might not want to work in someone’s nutritional dog food business. They want to do whatever they want, not what someone else is trying to sell to them.
So, can you see how getting your blog or website into the search engines is a good idea, if you want to build your business simply and easily? You can attract people who really want to do whatever you’re doing, and you will save yourself a lot of time talking to leads who don’t really want what you have.
If you’re not sure how to attract customers and prospects using the internet, then I have a simple and easy step by step training course, especially for owners of an MLM Home Business Opportunity.
