For your MLM business (or any other type of business), video marketing is a very effective strategy. If you want to reach your audience, videos are the way to go. They make a strong impact that lasts for a long time.
Making the right choice for marketing is very critical as I mentioned in my previous post. So, if video is not your choice right away, then choose something else and come back to video later.
Have your Marketing Funnel set up first
Before selecting any marketing strategy, it’s best to set up your marketing funnel. Make sure whichever option you go for, that it highlights your “Squeeze Page” otherwise also known as your “Opt In” page, so you can generate leads from your Video Marketing.
Some of The Advantages of Video Marketing are:
1. You can shoot underwater while scuba diving or make a video while on the shores of an ocean or in your car or the garden, in your pool, the backyard, when you are skiing or travelling or even during your holiday.
2. The audience to know you in a video, so you will begin to build your brand.
3. You can reach more people with a video than you can by speaking one on one with people. It is similar to being in a seminar or at a conference, but you don’t have to be afraid because no-one is looking at you while you’re filming.
4. Creating videos is totally free if you have a camera and also nothing to post online if you are already connected to the internet, it is absolutely free.
5. Since people transfer them around to others, videos can become viral.
6. Taking videos and posting them online is not a technical thing to do.
7. You can show to an individual or millions of people, how to perform a task on the computer. Just take a video of yourself performing that task. Use some free software called Jing to capture 5 minute videos or use Camtasia for longer videos.
8. Your videos can attract a lot of visitors to your website. These can create many leads for your business.
Short videos or Long ones?
Because people are busy and can’t always watch a long video, you can do really short 1-2 minute videos that provide people with information to help them solve a problem. In these clips you may choose to feature relationship marketing for instance or maybe go into the effectiveness of online marketing. Always put your Squeeze Page URL and a call to action, underneath your video.
It is best if you are in front of the camera. However if you are unable to bring yourself to do it the first time, there are other alternatives to make videos.
Here are six different ways you can create your own videos:
- Create slides using something like Microsoft PowerPoint or the equivalent on a Macintosh, and add music or your own voice as background. Save the slides as images then import them into a movie maker software. PCs and Macintoshes come with free movie maker programs that will help you develop movies that you can upload onto the internet. Slides come in handy and make great clips, especially for those of you who are camera shy.
- There are software programs that you can use to have your face showing up on a corner of the screen as is common with educational videos. Add some background music to the photos or add your own voice and you have another video.
- There are Software programs that permit you to capture your actions on the computer to make educational video. You can choose to show your face in a small corner of the screen or not to show your face at all.
- Go down the beach with a friend and just say hello and talk about the beautiful views and the waves. It is a great way to begin on those ‘showing your face’ videos. This is similar to the first video my hubby and I did below.
- If you are a scuba diver, or a keen sportsperson, get someone to video tape you. When you get home, you can use that tape to make a movie with your voice in the background passing on your message to your audience.
- Do an interview with an industry leader and ask them questions as you are recording them.
Remember there are limitless ways you can do your videos, just let your creativity take control of you and enjoy it.
Here are a couple of pointers to put in mind before you begin your project:
- Keep all videos less than 10 minutes. Most video broadcast sites accept short videos.
- Create an image to insert into each end of the video. On the image, type the title of your video and your website URL, with a call to action. This way, people can go to your website after watching the video, and you will generate your own leads. For example, this is a picture I use in most of my videos..
- Movie Creation software will permit you to insert a watermark on your videos. The watermark should be your website URL or your phone number in some situations.
- You can submit your video to multiple different video broadcasting sites like You Tube, Google Videos, Viddler, Dailymotion, Photobucket just to mention a few.
I have given you lots of ideas for creating videos for your Network marketing business. Enjoy your way to the most amazing marketing results you can ever achieve.
Learn more about growing your Internet and Network Marketing business. Stop by Julieanne van Zyl’s site where you can find out all about MLM Business Opportunity training and what it can do for you.
