Are You Marketing Your MLM to the Right People?
One of the reasons why I believe MLM gets a bad name and is accused of hype - is that MLM or network marketing is promoted to the wrong people about 80% of the time. It’s promoted as a part-time work at home job to people who really just want a steady pay and flexible hours.
1) Network marketing is not a job. It is a business system for entrepreneurs who want to have their businesses at home instead of another location, like an office. The vast majority of networkers still promote MLM as “You can make thousands of dollars in just a few hours a week”! You can do that…just not right away. Depending on your company, your experience, budget, and business system that could take 90 days or 9 months. People who want at-home jobs expect to be paid a set amount of money every week. It’s called a paycheck, not an override.
2) A home business takes heart, energy, perservence and a degree of risk. In a business, you are responsible for your success, no one else. A work at home job takes only time and energy. People wanting at-home jobs are not prepared for the responsibility of a business because it’s not what they want. All the motivational tapes and contests will not matter if they don’t want it in the first place.
3) Why doesn’t your new distributor want to make a prospect list? Probably because a home job doesn’t require him/her to create his/her own work by creating a client base. Entrepreneurs intuitively understand the need for prospecting. Home-based employees do not. They will however, gladly help you take care of YOUR prospects.
4) Is your new distributor who is turned off by talk of goal-boards, dreams, or vision-casting? A job doesn’t require that kind of mental or emotional energy. There is no “big picture” or the “whole story” in a job. If you marketed your opportunity in terms of a job, you will have distributors that won’t come to meetings, listen to conference calls or do any of the training. Why? Because they want a job, not a business!
5) A home-job is defined. Even with “action plans” or “success blueprints” home-businesses are open-ended by nature. You cannot guarantee how many appointments you will set, how many orders you will get that day and so on. You can only guarantee your activity level, not the result of each indvidual action.
If you want distributors, market to entrepreneurs. Do not hide your opportunity under “help wanted” or work-at-home ads. As you are sorting through people, you are looking for entrepreneurs. If you want to increase retention in your network marketing business, market to those people who are the most likely to stay in the first place.
Posted in: Network marketing mlm home business opportunity |
October 13th, 2008 at 3:31 am
How to make a boring topic fun? Marketing people, I really need your help!!!?
I have to promote security education and awareness to 2000+ employees - how would you suggest i do this. I have one hour at lunch to draw people in, educate them and somehow make security awareness interesting enough for them not to walk right past me. Last year we played bingo using security terms and gave out a word search… there must be better ideas than that? Please help - any and all suggestions would be great! Thanks.
These are all great suggestions so far.
I guess I should have added in my original details that I need to focus more on computer and information security.
October 13th, 2008 at 8:33 am
Make fun of it. Use as much comedy as you can. Then they don't care about how boring the topic is. As long as you're there and you're funny or entertaining.
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October 13th, 2008 at 8:35 am
You are on the right track. Keep it interactive, throw in some prizes.
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October 13th, 2008 at 8:37 am
First of all: Announce the topic as 'Secs Education Awareness'.
That should ensure over-flow attendance.
You need to follow-up with asking questions pertinent to your (real) topic. No one falls asleep if there's a remote chance they'll be asked a question.
Great topic! Great opportunity to teach in a fun way.
Learning happens with stories that make a point.
Go for it! Have a successful hour!
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October 13th, 2008 at 8:39 am
Try door prizes and raffle tickets for anyone who comes, and at the end the prizes are given out for the raffles. If you're promoting it you could do funny skits about what happens when people are NOT educated about security- that would give a few laughs
Hoped my ideas helped you!!
You could have a big cake with a clever phrase like "Better to be safe than hungry" (as in better to be safe than sorry) about security education written on it, and ballons sitting on each table. (About the balloons, if you get a cluster of 4 or 5 on each table you should use a weight to hold them down- why not a big, metal, master lock!
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October 13th, 2008 at 8:41 am
I like the idea of "Secs Awareness". What about have a person or persons go from office to office, and remove something from that office without being noticed. Have them note what office it was removed from. You could then start your presentation with something like "Every one of you has experience a security breach this morning. How many of you know about it?" That should get their attention. Then point out if their stapler could be removed without their knowledge, next time it could be their purse, or something more valuable or sensitive.
What I could come up with off the top of my head.
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October 13th, 2008 at 8:43 am
SET UP A EXHIBITION IN THE CANTEEN, have peoples wage pakets there with an amount deducted that your company loses on theft, from shop floor to management, you dont need the salaries tied to a name just the division, or have a pickpocket on hand to dip the crowd, LF
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