In MLM -The List- Will Cost You Your Business

Today like about 4 or 5 days a week I was eating lunch at Calistoga (Panera on Steroids). I go there because they have the best French Onion Soup in the world, awesome music, great atmosphere, and Free Wi/Fi! What more do you want for a great place for lunch.

The List is what every MLM company has on their quick start manual. To me it is the reason over 90% of all network marketers fail! Now this is going to raise some eyebrows, and I welcome any comments, but I stand by that statement. If most companies teach this and that many people fail… humm you connect the dots!

The reason that this way to market your business doesn’t work for most people is that most people don’t know enough people that would even be inclined to do network marketing or that would even be interested in starting their own home based business. Then if the people you know like the idea of network marketing… do they like the particular business that you are doing? I mean someone that might like to sell vitamins might not like the idea of selling life insurance. There is just too much stacked up against you if you are only going to market to the people that you currently know.

Then there is the issue of whether you know enough people that are business oriented or just like the idea of a regular paycheck they get from a job. Even if you know a lot of top people that want to do what you are doing… do you think they are going to be as persuasive as you? What ends up happening in a situation like this is that your organization grows at first from your efforts and then it starts to dwindle. It ends up looking like a diamond… small at the start, big in the middle, but then it tappers off at the bottom.

No if you are interested in growing your business fast you must target the market you are going to hit. What would be this target market? Well just like an NBA, NFL, MLB team targets people that not only have shown they like that sport… they look for people that are great at that sport. What they diffidently don’t do is go after friends and family to come play for their team… that would be ridiculous.

So you too must look for other people that have shown interest in MLM, that have the qualities that would make them a good team player, that have some of the skill they will need to be successful. How do you find them? Well there are three ways. If you have been around the industry for a while you might have met people you might want to do business with. However, most of us don’t have list of network marketers big enough to make this a real option. Second, you can purchase genealogy lists. These list are made up of people that have been involved in a MLM company that has gone out of business. You can find these lists all over the internet. They are usually very inexpensive to buy, and can contain many Network Marketers that would be willing to take a look at your opportunity. However, because so many of these lists are either old or over worked you will have to spend many hours on the phone getting wrong numbers, people that have already found another MLM company, or people that are no longer interested in network marketing.

If you and your downline can become dialing machines for nine months to a year and don’t mind the wrong numbers this might be an option for you. But, most people don’t like getting on the phone and calling. So if you don’t like making a ton of phones calls, for as long as it takes… you have one more true option that doesn’t involve crazy things like passing out flyers at the Wal-Mart parking lot, or putting up illegal signs at every traffic light in your neighborhood.

The last and truly the best option is to use the internet as a tool to attract network marketers to you. Network marketers that are actively looking for a company, is your target market, and the internet is full of them. What you need is a system that attracts that particular segment of the internet to you. There are people that have mastered this system to the point that they never have to call a prospect. The prospect either contact them first or in many cases they actually join you team before they even call you!

If you would like to find more information on how to never run out of highly targeted leads that will seek you out instead of rejecting you… read the resource box bellow.

Eli Gonzalez

http://www.articlesbase.com/mlm-articles/in-mlm-the-list-will-cost-you-your-business-334558.html

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